Home > Forum > The Transparency Solution

The Transparency Solution

Feb 22, 2023 at 03:59 PM CST
+ 7 - 1

I've been wracking my brain about the solution to transparency on loadboards. As both a carrier & a broker I understand wanting to know who the shipper is for what is being brokered, but that isn't information that we all want to give out...What if we all met in the middle? What if Bulkloads created an option, when posting a load, for a checkdown box that says if the load is sourced from SHIPPER; CO-BROKERED; OR N/A? And then if there was a filter option, then we could avoid the folks that don't want to disclose that information. We all win, and shipper information is still anonymous; and both trucking companies & brokers can service their customers. But with this one little option, we could create some transparency and learn to live together.

Replied on Fri, Feb 24, 2023 at 09:53 AM CST
+ 1
I don’t think it would matter, truckers won’t stop adding trucks and driving rates down, at the end of the day it’s the competition that sets the rates, but none of these guys want to accept responsibility for their own actions, and many don’t understand the difference between CO BROKERING or Double brokering, even after its been explained to them numerous times, Personally I think it would be interesting to see what would happen if government just started revoking authorities from the carrier’s that have high turnover rates, obviously if the carriers can’t keep drivers they are working too cheap.
Replied on Fri, Feb 24, 2023 at 10:16 AM CST
The truckers strike that shutdown the Canadian border was a embarrassment to both governments, it inspired protests around the world, but it also got many in power to ask the question how come the brokers could not persuade them to stop, then they all began to realize that a trucker who is going broke has nothing to loose, and that there are consequences to keeping truckers broke, so now they are looking into the matter of rates, brokers and all things related.
Replied on Fri, Feb 24, 2023 at 12:39 PM CST
Quote: "I don’t think it would matter, truckers won’t stop adding trucks and driving rates down, at the end of the day it’s the competition that sets the rates, but none of these guys want to accept responsibility for their own actions, and many don’t understand the difference between CO BROKERING or Double brokering, even after its been explained to them numerous times, Personally I think it would be interesting to see what would happen if government just started revoking authorities from the carrier’s that have high turnover rates, obviously if the carriers can’t keep drivers they are working too cheap."

Agreed. This would just people's mind at east about things being brokered, or not. If they don't feel comfortable using someone who is co-brokering a load, then they wouldn't have to. I've seen numerous posts about things being brokered 100 times, and I do believe this happens, but it is more rare than you think. The shipper is setting their price based off of difficulty of the product being moved; which is a direct reflection of truck availability. And you're right, blind ignorance about the difference between double brokering & co-brokering will never change. I don't know what the solution is. I fear that the ag industry would become coporatized if we dictated what they should drive for. A big company can afford to pay their driver well, and scrape by on profits; while a small business owner can't. There needs to be accountability somewhere, but I don't know that I believe it should come from the government. The beauty of the free market is that it will eventually work itself out by weining these cheap drivers out, but will we survive until then?