It's time for trucking to sing a new tune of fuel efficiency

Jan 27, 2020 at 02:50 PM CST
Recognize the lyrics? It’s the chorus from East Bound and Down, one of the most popular songs ever written about truckers. More than 40 years after its debut as the catchy theme song in the movie Smokey and the Bandit, Jerry Reed’s classic still resonates. Ford Motor Co. revived it last year in a series of commercials about the F-Series. The chorus refers to the amusing movie plot of two bootleggers smuggling Coors beer, which in the 1970s was illegal to sell east of the Mississippi River.

Jan 27, 2020 at 02:50 PM CST

Recognize the lyrics? It’s the chorus from East Bound and Down, one of the most popular songs ever written about truckers. More than 40 years after its debut as the catchy theme song in the movie Smokey and the Bandit, Jerry Reed’s classic still resonates. Ford Motor Co. revived it last year in a series of commercials about the F-Series. The chorus refers to the amusing movie plot of two bootleggers smuggling Coors beer, which in the 1970s was illegal to sell east of the Mississippi River.