There is never a bad load, just a bad rate

Oct 04, 2021 at 08:48 AM CST
There has never been more attention paid to freight transportation than what we are experiencing now. And like the Wall Street Bets crowd on Reddit, our industry loves talking about the direction of the market. While FreightWaves and other industry publications have always talked about freight rates, mainstream media is getting into the game. This is new. Except for those in the industry that live with the daily ups and downs of freight pricing, most people were not aware of the volatility of freight rates. In fact, when I first started FreightWaves, I had a conversation with a well-respected industry journalist at a major mainstream publication about the volatility of trucking rates. He suggested that trucking rates were just not that volatile. While I have a great deal of respect for his experience and knowledge of the global supply chain and logistics industry, I was floored that the volatility of trucking rates was a foreign concept.

Oct 04, 2021 at 08:48 AM CST

There has never been more attention paid to freight transportation than what we are experiencing now. And like the Wall Street Bets crowd on Reddit, our industry loves talking about the direction of the market. While FreightWaves and other industry publications have always talked about freight rates, mainstream media is getting into the game. This is new. Except for those in the industry that live with the daily ups and downs of freight pricing, most people were not aware of the volatility of freight rates. In fact, when I first started FreightWaves, I had a conversation with a well-respected industry journalist at a major mainstream publication about the volatility of trucking rates. He suggested that trucking rates were just not that volatile. While I have a great deal of respect for his experience and knowledge of the global supply chain and logistics industry, I was floored that the volatility of trucking rates was a foreign concept.