May 18, 2016 at 01:31 PM CST
Everyone in San Francisco these days wants to build a self-driving car.
So in a company town that prides itself on going against the grain, this startup wants to build a self-driving truck.
On Tuesday, several former Google, Tesla and Apple engineers announced they had quit their prestigious jobs to start Otto, which aims to sell automation kits for the massive semi-trailers that crowd America’s highways. The company says it has logged more than 10,000 test miles and recently tested its truck on a Nevada highway.
But there’s unusual interest in Otto because of its co-founders’ – all former Googlers – pedigrees.
Anthony Levandowski and Don Burnette worked on self-driving cars, Lior Ron worked on maps and Claire Delaunay, head of engineering at Otto, was a robotics lead.
Other notables had worked at Tesla or Apple, also reported to have a self-driving car project. For instance, Jur van den Berg, one of Otto’s engineers, previously worked on self-driving cars for Google before joining the “special projects group” at Apple, according to his LinkedIn account.
The company hasn’t disclosed when it plans to sell its products, its investors or how much the self-driving truck kits would cost. However, there are several reasons to think a self-driving truck might see the road before a self-driving car.
For one, highway driving – where trucks tend to drive – is one part of autonomous driving that technology companies seem to have figured out. There are no intersections to navigate, no pedestrians darting across the road and speeds are relatively constant. Many states already allow autonomous vehicles on public highways.
There’s also likely a more eager marketplace. Autonomous technology has gotten cheaper but it’s still an expensive add-on to a $30,000 car. The relative cost increase is smaller for trucks, which tend to be run by businesses and usually cost more than $100,000 anyway.
And as Otto notes, there is more of a practical benefit for drivers, who log long, lonely hours on very straight roads for companies looking to slash shipping budgets. “Truck drivers have experienced a gradual decline in quality of life as conditions worsen and expectations rise,” the company wrote in a blog post.
Truck drivers, of course, may not be the biggest fans of Otto.
Even though the company pitches it as a tool to help drivers better manage the demands of long treks, it’s not a big leap to envision Amazon or UPS using Otto’s technology to automate their fleets – no human assistance required.