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Farmers need to ditch ‘old hat’ image to attract best and brightest

Jul 17, 2020 at 02:29 PM CST

WHAT is a farmer? Those of us with any remote connection to agriculture know the urbanised stereotype of flannelette shirt, overalls, gumboots, battered Akubra and maybe even a token pitchfork, is a long way off the mark. These and other stereotypes that we allow to be created could be limiting outsiders’ perceptions of agriculture and restricting our capacity to attract the best and brightest into our industry.