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How Anheuser-Busch plans to sustainably ship cold beer around the USA

Aug 13, 2019 at 10:27 AM CST
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Earlier this year, Ingrid De Ryck, vice president of procurement and sustainability for beer giant Anheuser-Busch, rode across a stage in Scottsdale, Arizona, on top of a bright red wagon — filled with beer boxes and pulled by the Budweiser Clydesdale horses. De Ryck's dramatic entrance in front of hundreds of her peers and the media was a teaser for an even more impressive deal she announced a short time later at the event (toting an on-brand bright red Budweiser in hand). Her proclamation: Anheuser-Busch plans to buy up to 800 of Nikola Motor's hydrogen-powered zero-emission semi-trucks to ship its beer around the United States.