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How cheap is too cheap?

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May 14, 2018 at 09:42 AM CST

WE’RE ALL CONNECTED through the miracle of global shipping. Sometimes, that leads us to semi-awkward conversations with random strangers about consumer goods from overseas. Not long ago, I was waiting in line at a Maine Turnpike northbound rest stop when I overheard the customer in front of me complaining about the price of a bottle of Evian water. I did some quick mental math and decided that $4 actually wasn’t so bad, considering what it took to get that water into his hands.