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Microsoft Courts New Customers on the Farm: Cows

Jul 15, 2020 at 09:00 PM CST

BORING IS THE new sexy in Silicon Valley. As the coronavirus crisis has turned America upside down, it has become in vogue to just do the basic things right. Quantum computing may come eventually, and everyone still wants a moonshot. But for now, people are just asking for their video conferences to work and their doctors to have face masks. And that explains partly why Microsoft is courting a new class of customers: America’s cows.