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Rethinking the regional trucking market

Jun 04, 2017 at 11:45 AM CST
| Fleet Owner

WINSTON-SALEM, NC. The main reason driving Volvo Trucks North America (VTNA) to introduce the new VNR family of trucks to replace its VNM model is a fairly simple one, according to Chris Stadler, the OEM’s product marketing manager for regional haul: “The VNM is an aged truck; it was time for a refresh. We needed a more adaptable truck, too: one that can operate in the city and on the highway.”

Yet Stadler also explained to Fleet Owner that shifting freight transportation patterns plus the need to address a growing shortage of truck drivers accelerated VTNA’s decision to build the VNR: a family of trucks that took over two years to design in part due to the input of 2,000 customers and drivers.