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Small broker needs personal touch to compete, says panel

Jul 15, 2016 at 11:14 AM CST


WOODBRIDGE, ON — The relationship between the freight broker and the carrier is one that’s complex and evolving very quickly, says Mike McCarron of Left Lane Associates, who moderated an expert panel Wednesday on the unique dynamic.

The broker panel, hosted by TransCore LinkLogistics at The Country Club in Woodbridge, ON, explored how the role of the broker is changing — particularly the smaller broker — especially in a sector climate where the lines have blurred between brokers and carriers.