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Study offers insight into "early driver turnover"

Aug 13, 2018 at 09:46 AM CST
As fleet operators grapple with the challenge of stratospheric turnover rates, one driver retention specialist has released a report that offers new insights into the problem. The study, by Stay Metrics, a driver training and retention solution provider, takes a deep dive into a specific aspect of driver "churn": early turnover—defined as a departure within the first year of employment. It's a bigger problem than you might realize: More than 70 percent of driver turnover occurs within the first year of employment, with 35 percent happening in the first three months, the company says.