Foreign buyers keep eyes on farmers’ social media posts

Jan 10, 2020 at 08:34 AM CST
He was surprised to learn that millers and bakers in key importing countries pay close attention to what Canadian farmers post on Twitter and other social media outlets. He was taken aback when buyers asked about photos they had seen on social media of farmers in Western Canada combining cereal crops in the snow. They were concerned about moisture damage to Canada’s wheat and barley crops. Stanford explained to them that crops don’t lose quality as fast in cold temperatures and that grain harvested at 18 to 20 percent moisture content can be dried down to acceptable moisture levels. It is one example of how a single tweet can cause buyers to jump to erroneous conclusions about an entire crop.

Jan 10, 2020 at 08:34 AM CST

He was surprised to learn that millers and bakers in key importing countries pay close attention to what Canadian farmers post on Twitter and other social media outlets. He was taken aback when buyers asked about photos they had seen on social media of farmers in Western Canada combining cereal crops in the snow. They were concerned about moisture damage to Canada’s wheat and barley crops. Stanford explained to them that crops don’t lose quality as fast in cold temperatures and that grain harvested at 18 to 20 percent moisture content can be dried down to acceptable moisture levels. It is one example of how a single tweet can cause buyers to jump to erroneous conclusions about an entire crop.