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Which Kind of Digital Adopter is Your Ag Company?

Jun 07, 2023 at 02:53 PM CST

Today, every agribusiness is at some stage in their digital journey. There are some who have been at it for years while others are just getting started. But few businesses today are questioning “why digital” altogether. Rather they’re asking, “what kind of digital solution is right for my business?”

Answering that question comes down to their organizational mindset - do they view technology as a foundational element to a successful future or simply a “nice-to-have”?