AgTech's Broken Promises: How Some Startups Have Hurt Trucking and Farmers
In this thought-provoking episode of the BulkLoads Podcast, Jared Flinn sits down with ag tech critic and entrepreneur Nathan Faleide for an honest look at how tech startupsespecially in agriculturehave often failed the very communities they aimed to serve. Drawing from decades of firsthand experience in precision ag and software development, Nathan explains how waves of venture-backed startups entered farming and trucking industries with inflated promises, minimal understanding, and little regard for legacy operators.
The conversation explores why many farmers and bulk carriers are skeptical of tech that promises ROI but fails to deliver meaningful time savings or operational impact. Nathan discusses how real change in agriculture happens slowly, often influenced by generational knowledge, weather unpredictability, and emotional family-business tiesfactors often overlooked by Silicon Valley disruptors. From the rise of AgTech theater to the emotional value of air conditioning in tractors, this episode pulls back the curtain on what really matters to producers and haulers in rural America.
If youve ever questioned the hype around new platforms or wondered why some innovations never stick, this is the clear perspective you need.
