Just What Do Trucks Need/Want From Brokers
Sounds like a crazy and maybe obvious question but part of why we have been doing ok in our business is because we think of our truckers we work with but we contact so many daily and some contact us off loadboards for loads and they have a bitter taste in their months from bad experiences with brokers and not all brokers are bad but I have come to learn trying to convince people of that doesn't go far so I stopped engaging in that battle.
What I desire to know is what do brokers who are decent do to win over those who have had bad experiences or is there nothing that can be done to convince them to give us a try? How do we deal with trucks understanding that when a rate is low we may be barely getting $25 of some of those loads because Shipper has a low rate and that we aren't cheating the truck? Now I know some brokers will tell me that is that is all we profit off some loads we are crazy and perhaps we are but when 20 loads are running a day for low rate and profit, we do better than 2 loads for 100-200 profit that day and these days shippers make it hard to get that profit and some, not all of the brokers who are, are deceiving and cheating the truck just because truck needs to stay on the road.
I think at times as Brokers we need to ask trucks, hey what do you wish was improved to make relationships with Brokers betters so you will work with them more often? Honestly for some of us, steady shippers are easy to come by and lanes, too but without the truck, there is nothing so I just for my business desire to keep trucks in mind.
What I desire to know is what do brokers who are decent do to win over those who have had bad experiences or is there nothing that can be done to convince them to give us a try? How do we deal with trucks understanding that when a rate is low we may be barely getting $25 of some of those loads because Shipper has a low rate and that we aren't cheating the truck? Now I know some brokers will tell me that is that is all we profit off some loads we are crazy and perhaps we are but when 20 loads are running a day for low rate and profit, we do better than 2 loads for 100-200 profit that day and these days shippers make it hard to get that profit and some, not all of the brokers who are, are deceiving and cheating the truck just because truck needs to stay on the road.
I think at times as Brokers we need to ask trucks, hey what do you wish was improved to make relationships with Brokers betters so you will work with them more often? Honestly for some of us, steady shippers are easy to come by and lanes, too but without the truck, there is nothing so I just for my business desire to keep trucks in mind.