Get an inside look at how one company touches 70% of the grain transported in North America. Jared brings on longtime friend and CEO of Cultura Technologies, Rich Reynertson, to unpack his decades of experience in agri-food software and how their technology powers much of the grain supply chain. From manless scales to ERP systems like AGRIS and AgVision, Rich shares how Cultura has become an unseen yet critical player in agricultural logistics.

This episode dives into innovation, resiliency in ag-tech, and the importance of building industry-wide collaboration through Rich’s new "circles not rows" initiative—fostering community to create more adaptable and connected food supply chains. Jared and Rich also discuss legacy, mentorship, faith in business, and why trusting others can have a greater impact than protecting egos.

Whether you're in trucking, tech, or agri-business, this is a powerful conversation about purpose-driven leadership and feeding the world better together.