In this episode, Jared Flinn brings on Mark Martin, owner of Capital Transport in Cookeville, TN, to share how he transitioned from a third-generation logger into bulk hauling, building a thriving, diversified trucking business. Mark walks us through the evolution of his company—from running equipment in the woods as a teenager to managing crews, launching a log yard, and expanding into flatbed and hopper freight.

He breaks down the unique pricing models of logging, the economics of running trucks in both forestry and bulk industries, and how staying efficient and versatile has allowed him to grow. Mark also shares the wisdom passed down from his father, the role of faith and grit in business, and his plans to scale Capital Transport with his fiancée Blair by his side.

Whether you’re a single-truck operator or scaling a fleet, Mark’s story offers motivation and practical insights into what it takes to survive and thrive in today’s freight market.