man-up - Grow Your Bulk Freight Business - Expert Insights & Trucking News

Man Up!

In this compelling episode of the BulkLoads Podcast, Jared Flinn sits down with Brian Asher, founder of the Man Up God's Way ministry, to explore how faith, discipline, and leadership intersect in business, family, and trucking life. Brian shares how his journey from troubled beginnings to founding a national men’s ministry shaped his perspective on responsibility, identity, and living with purpose. The conversation dives into how Christian principles can transform the way men lead in their homes, companies, and communities—especially in blue-collar industries like agriculture, logistics, and trucking.

Brian discusses the mission of Man Up God’s Way, the importance of spiritual discipline, and how men can reclaim their role as servant leaders in a culture that often pulls them in the wrong direction.

Whether you’re a business owner, fleet operator, or someone seeking a deeper sense of purpose, this episode offers powerful encouragement and practical wisdom for aligning faith with everyday action.