In this BulkLoads Podcast episode, John Pocock shares how his family transformed a small Idaho farm into a thriving multi-generational business that includes Pocock Trucking, a fertilizer plant, a custom hay operation, and a carbon-based fertilizer brand now sold worldwide. From pioneering double drain trains in the Pacific Northwest to launching Propete and the innovative phosphate product PhoSul, John’s story is a masterclass in entrepreneurship within ag and bulk freight.

Listeners will learn how the Pocock family scaled from three trucks to 70+ while still managing farming and feedlot operations. John also discusses how embracing innovation, investing in people, and building strong industry partnerships helped them remain competitive in a changing freight and ag landscape.

Whether you're a fleet owner, ag producer, or freight entrepreneur, this episode delivers practical wisdom and inspiration on how to grow with integrity, serve your community, and leave a lasting legacy in the bulk transportation industry.