On his deathbed, Keith Titus told his son: "You're not welcome at Page. I have a plan, and you're not part of it."

Three years later, the plan had failed. The company was down from 230 trucks to 70, losing a million dollars a year, and the bank had cut them off. Then Dan's mom — a 27-year school bus driver who never worked a day in the business — made a decision that changed everything: she put every dollar of her husband's life insurance into the company. "I grew up on a dirt-poor farm. I've got no problem going back there."

In this episode, Dan Titus of Page Trucking sits down with us in upstate New York to share one of the most incredible comeback stories in bulk freight: five generations on the Titus family farm, a trucking company started in 1974 with $5,000 from his great-grandfather, losing his dad and grandfather a year apart, and rebuilding Page into 500 trucks, 900 trailers, and 650 families — hauling everything from grain to hazardous waste to 1,400° molten metal down the highway. Oh, and they heat their warehouses with Bitcoin miners.

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