Everybody told him no. So he went after the baddest man in Houston County — and when Lee Lundy said yes, everything changed.

In 1987, Gerald walked up to ranch houses in Crockett, Texas asking to video cattle and sell them on TV. Most folks didn't even own a television. Nearly 40 years later, his son Will is carrying on the business the same way it started: a handshake, your word, and guaranteed payment on delivery day.

In this one: - The sales lesson that built a 40-year business — sign the toughest man first - Shipping a load of heifers in the hottest cattle market in history - Forward contracting: locking in record prices months before delivery - The heart attack that gave Darryl a 5% chance — and the phone call that saved his life - Why word of mouth beats any ad in cattle country

None of this moves without trucks. If you haul or ship bulk freight — grain, feed, ag commodities — BulkLoads connects shippers and carriers across the country: 🚛 https://www.bulkloads.com/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2

Livestock Network: livestocknetwork.com

Subscribe for more stories from the people who keep American agriculture moving.

#cattle #ranching #texas #agriculture #trucking . . . Check out our companies!

BulkLoads - https://www.bulkloads.com/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2

Insurance - https://www.bulkinsurancegroup.com/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2

Factoring - https://www.smartfreightfunding.com/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2

Transportation Management (TMS) - https://www.bulktms.com/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2

Insights- https://www.bulkloads.com/bulk-insights/?utm_source=YouTube&utm_medium=Video&utm_campaign=SuperiorV2