Status and location updates
I?m beginning to see an increase in emails and calls from certain brokers requesting continuous load updates. Yesterday in response to my questioning of the practice I was offered a load tracking device from this certain company. I told them I was not interested in being tracked. From an efficiency stand point I don?t see where my wait times are being positively affected by the practice. I haul the same product for the same end user for different brokers and aren?t required to give incremental updates, we just do the job. With that being said I have mixed emotions as I have called for many updates in the past myself. My concern is this, as some of the more efficient brokers gain more market share is absolute load tracking going to be forced upon owner operators? If so, what is the point of having your own authority? What has changed in industry and where are we headed. Thoughts?
