The Transparency Solution
I've been wracking my brain about the solution to transparency on loadboards. As both a carrier & a broker I understand wanting to know who the shipper is for what is being brokered, but that isn't information that we all want to give out...What if we all met in the middle? What if Bulkloads created an option, when posting a load, for a checkdown box that says if the load is sourced from SHIPPER; CO-BROKERED; OR N/A? And then if there was a filter option, then we could avoid the folks that don't want to disclose that information. We all win, and shipper information is still anonymous; and both trucking companies & brokers can service their customers. But with this one little option, we could create some transparency and learn to live together.