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HOW TO BE SUCCUSSFUL IN THE BULK TRANSPORTATION BUSINESS

Sep 09, 2010 at 11:31 PM CST
I honestly hate hearing when someone is getting out of the hopper business because there "wasn't any money in it" or "someone was taking all of my profits". Obviously there are very successful trucking, brokering, and shipping companies in this business. I've often studied some of these companies and have boiled down to several reason why I believe they were successful.

1. Communication. Many trucking firms have been successful because they have continued to communicate with the businesses in order to be successful. Lets face it, most of the time the companies are not going to come to you. You have to reach out, network with other companies, let them know your available. With technology today, email works great for people to contact you, even text messaging. Take advantage of this service. This site has a directory of almost every big shipper in the industry. I'd rather have 100 companies calling me and turning them down then trying to call and figure out what's available. Make sure and get on loads lists.

2. Timing. It's about being in the right place at the right time. When freight is hot, take advantage of it, because it just might not be there the next day. This business is so seasonal to capatalize when the markets hot. Work weekends and nights.

3. Costs. It's one of the greatest debates and will continue. Know your costs. Yes, fuel fluctuates, equipment and parts continue to increase as well. Figure out what it cost per day regardless whether you operate or not. Find out where you can capture savings.

4. Negotiating. I know we all hate to do it, but it's a must if you want to be successful. I know some clients don't want to be negotiated with but if you don't ask, how will you know if you could of received more or less. Negotiating doesn't have to get heated or personal. Find a way to talk with your customers in a positive way. Remember, both parties have to win, it's not one got the best of the other.

5. Work Hard. Bill Gates, Warren Buffett and J.B. Hunt weren't successful because they were lazy. They worked hard to build and run a great business. Make those extra phone calls, send those extra emails, post those loads or trucks. Again, communicate with others in the industry. Network as much as you can.

I felt compelled to write this and hope you can get something out of it. I wish all trucking, brokerages and shipping companies could be successful. We all here for the same purpose, some maybe just income, others a lifestyle, but regardless we all most work with eathother to accomplish our ultimate task which is moving product from point A to point B.

If you have any comments for feedback, I'd love to hear them.
Replied on Fri, Sep 10, 2010 at 07:44 AM CST
I agree with a lot of what you're saying. First off Timing in this industry is EVERYTHING.You see it all the time on all ends, people dragging their feet to either book a truck, or take a load from a shipper, and then when they come around to realize that they want it and it's not there, or the trucks already been moved it's a wake up call. Communication is an extremely important aspect on both sides of the coin. Things happen: trucks break down, get held up at previous destination, places break down and loads get put on hold. If you don't communicate nothing gets accomplished, and tension grows. Working hard can only benefit everyone involved being a trucker, broker, shipper etc. When everyone pulls their weight (no pun intended) everyone profits from it. As far as negotiating goes it is true you dont know anything unless you ask. This holds tried and true when it comes to needing a different loading day/time, increease/decrease in the rate, but at the same time be professional about it and if it doesn't go your way don't get an attitude (this goes for brokers/shippers/truckers everyone). the asdlkj;aslkdjf;lkaj