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Getting started with bulk freight

So we are a flatbed company, and have a customer who ships his product on walking floors as well, and giving us oppurtunites to grow with our brokerage and trucking company. So in the flatbed market, it's pretty to get back hauls, and etc., to get to the customer using loadboards like Truckstop and DAT, because there is so much flatbed volume I don't have to worry too much about available freight (the freight cost is a different story). So my question is, how much volume is there to bulk freight, specifically walking floors; and, what's the volume and demand to bulk freight? Am I able to take a load anywhere and be able to get a load back to the customer or am I mostly emptying back? How do you get started with hauling bulk freight if there is an opportubity with a customer? It seems bulk freight is a little more specialized than your average van, reefer, and flatbed freight., and probably a little more difficult to find freight.

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